DIRECTV & SAMSUNG Super Saturday Night 2018
The Goal
DirecTV and Samsung collaborated to create a huge night to remember before the Super Bowl, Super Saturday Night.
The End Result
An award-winning concert experience featuring Jennifer Lopez at The Armoury in Minneapolis. Creative included 3D Holographic walls, bespoke branding, experiential installations, large-scale projections, and a social campaign which gained hundreds of millions of views.
Concert Video
The Venue
