The Goal
Create a night before the Superbowl that was more memorable than the Superbowl itself, with AT&T DirecTVs Super Saturday Night featuring the Foo Fighters.
The End Result
An Award-Winning experience. A custom built concert venue in Atlanta was built one night before the Super bowl to feature the Foo Fighters. Creative included experiential, large scale projections, social ads and bespoke branding for the entire event, that culminated in multiple awards.
2.3B
Social Impressions
15.7M
Campaign Engagements
Final Case Study Video
Logo Concepts
Final Invite
The Venue
Celebrity Engagement
