The Goal

Create a night to remember with AT&T DirecTV's biggest Super Saturday Night event to date.

The End Result

An award-winning experience. We built a concert venue in Miami was one night before the Super bowl that featured Lady Gaga. Creative included experiential, large scale projections, social ads bespoke branding, and the full award case study for the entire event.

2.3B

Social Impressions

10.2M

Viewers

Final Awards Video

After months of concepting, branding, CGI, and motion, the concert went off without a hitch and it was time to document the full experience.I was tasked with editing and designing the final award case study video for the project. We won multiple awards included a Clios, In-House Agency Forum Award, and MarCom Award.

Invite Concept Renders

Final Invite

Logo Concepts