To create a launch for the HTC VIVE Focus Vision showcasing its innovative hybrid XR capabilities with standalone operation, PC VR streaming, built-in eye tracking, and mixed reality features, aiming to generate excitement for its versatility and cutting-edge spatial computing tech.
The campaign built anticipation through HTC's strategic September 18th announcement and immediate pre-order availability generating buzz and curiosity ahead of its October 15th launch successfully positioning it as the only headset offering DisplayPort streaming, mixed reality, total 5K resolution, and full-body tracker support in one device.
