To create a launch for the HTC VIVE Ultimate Tracker showcasing its innovative inside-out, self-tracking tech for VR full-body control without external base stations, aiming to generate excitement for its ease of use and broad compatibility.
The campaign drove pre-orders to sell-out and garnered critical acclaim, igniting massive buzz with millions of social media impressions within the first week, successfully positioning the HTC VIVE Ultimate Tracker as a cutting-edge advancement in immersive technology, celebrated for its innovative tracking and groundbreaking compatibility with other VR headsets.
